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文旅综合

Cultural Tourism

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鲁班艺术集团股份有限公司
文旅综合
Cultural Tourism
在经济增长的现代社会中,文旅业态已成为文化传承和属地形象提升的有力手段;也正是文化旅游的消费市场活跃,使其摆脱同质化、因地制宜打造强IP引流的重要性也日益凸显。鲁班艺术专注于这一领域,为各地城乡提供卓越的顶层设计,助推文旅产业深度融合。从全域旅游规划、文旅项目策划,到旅游产品与动线设计、文旅设施建设和业态布局、后续运营与文创品开发,以及延长文旅时长、增量文旅消费等各个方面全链条实现文旅精品与配套衍生。

In the modern society of economic growth, the cultural and tourism industry has become a powerful means of cultural inheritance and territorial image enhancement; It is precisely the active consumer market of cultural tourism that highlights the importance of breaking away from homogenization and creating strong IP traffic according to local conditions. Luban Art focuses on this field, providing excellent top-level design for urban and rural areas in various regions, and promoting deep integration of the cultural and tourism industry. From comprehensive tourism planning, cultural and tourism project planning, to tourism product and flow line design, cultural and tourism facility construction and business layout, subsequent operation and cultural and creative product development, as well as extending the duration of cultural and tourism, increasing cultural and tourism consumption, and other aspects of the entire chain to achieve high-quality cultural and tourism products and supporting derivatives.